More than two-thirds of Google searches now end without a click. Here is what zero-click search means for your website, why it is not the end of organic marketing, and a decision framework for what to do about it.
Zero-Click Search
How Google AI Overviews Changed Search (and What It Means for Your Traffic)
AI Overviews now sit above the results on a growing share of Google searches, and clicks fall when they do. Here is what the data shows and how to become the source Google cites.
