Our Team

Brig Serman

President & CEO

Brig Serman is the founder, President, and CEO of Advanced Integrated Marketing Inc. (AIM), a full-service digital marketing agency headquartered in Arlington, Texas. Since founding AIM in 2019, Brig has built the agency into a trusted growth partner for small and mid-sized businesses across Dallas–Fort Worth and nationwide, delivering search engine optimization (SEO), pay-per-click (PPC) advertising, reputation management, social media management, web design, managed hosting, and — as an early pioneer in the field — AI search optimization (GEO/AEO).

Three Decades of Global Technology Leadership

Before launching AIM, Brig spent more than 30 years in the high-technology industry, most of it as a global sales executive at IBM. Over a career spanning strategic alliances, cloud platform sales, and worldwide channel leadership, he held a series of senior roles including Vice President of Strategic Alliances, Director of Global Sales for IBM Midmarket and Managed Service Providers, Director of the IBM Global Commercial Segment, and Director of IBM Global Commercial Cloud Platform Sales. In these roles, Brig led global sales organizations serving midmarket and small-and-medium-business customers around the world, managing teams across dozens of countries and cultures.

That enterprise-grade experience shapes how AIM operates today. Brig brings Fortune-100 discipline — data-driven strategy, transparent reporting, and accountable execution — to businesses that could never access it otherwise, from local law firms and dental practices to restaurants, manufacturers, and national brands.

A Pioneer in AI Search Optimization

Brig recognized early that the rise of AI assistants like ChatGPT, Claude, Gemini, and Perplexity would fundamentally change how customers find businesses. Under his leadership, AIM developed a proprietary suite of AI visibility services — including AI Visibility Assessments, structured data (schema) engineering, llms.txt implementation, and multi-platform AI citation tracking — that measure and improve how AI engines discover, understand, and recommend client businesses. This Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) practice is now a core differentiator of the agency and a frequent topic of Brig's speaking and client education.

Community Leadership in Arlington and DFW

Brig is deeply invested in the Arlington business community. He serves on the Board of Directors of the Greater Arlington Chamber of Commerce — where he is also a Corporate Leadership Council–level member and participates in the Veterans Business Council as an Ally — and his Chamber journey was featured as a member success case study by the Chamber itself. He also serves on the Board of Directors of the Arlington Museum of Art and is President of the Board of Dental Health Arlington. He is a longtime member of BNI (Business Network International) in the DFW Golden Triangle chapter, a member of the Fort Worth Metropolitan Black Chamber of Commerce, and active with Arlington Sunrise Rotary.

Through AIM, Brig proudly supports Arlington-area nonprofits including Leadership Arlington, Dental Health Arlington, Arlington Heritage Memorial Grounds, ShareFest Texas, Hand in Hand, the Boys & Girls Clubs, the Arlington Police Foundation, Sister Cities of Arlington, the Arlington Veterans Day Parade, The Travel and Sports Legacy Foundation, and the Texas Christkindl Market. AIM's work has earned recognition from Expertise.com as a top SEO agency in Dallas, Fort Worth, and Arlington, and the agency was featured in the October 2025 issue of Arlington Today magazine.

Beyond the Office

Brig and his wife Dawn have been married for more than 36 years and have two adult children. A lifelong musician, Brig plays bass guitar and sings in two active DFW-area bands, Deep Cover and Abbey Brown and the Sound, and has served as an adult sponsor for the praise and worship band at First United Methodist Church of Arlington. He and Dawn are active in their church and local charitable community.