Leadership
Brig Serman
Founder, President & CEO — Advanced Integrated Marketing Inc.
Brig Serman founded Advanced Integrated Marketing in Arlington, Texas in 2019 after more than 30 years in global technology sales, most of it at IBM. He leads AIM's search engine optimization and AI search optimization practice — the work of getting businesses found by both Google and the AI assistants people now ask instead.
Identity
- Role
- Founder, President & Chief Executive Officer
- Organization
- Advanced Integrated Marketing Inc.
- Founded
- 2019
- Based in
- Arlington, Texas
- Specializes in
- Search engine optimization (SEO), AI search optimization (GEO/AEO), paid search, reputation management, web strategy
- Prior career
- 30+ years in global technology sales, including senior sales leadership roles at IBM
- Profiles
What he works on
Search stopped ending at ten blue links. Buyers ask ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude — and those systems usually name one or two businesses, not ten. Brig's practice at AIM is built around that shift: making a business discoverable, understandable, and citable to the models doing the recommending, while keeping the conventional organic search foundation that still drives the majority of revenue for most local businesses.
Areas of expertise
- Search engine optimization — technical, on-page, and local
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- Structured data and entity modeling
- AI citation measurement across ChatGPT, Perplexity, Gemini, Claude
- Paid search and PPC management
- Reputation and review strategy
- Marketing for small and midmarket businesses
Independently on the record
Organizations with no commercial stake in AIM that have profiled, ranked, or appointed Brig Serman. Each links to the original source.
- Arlington Today
- Greater Arlington Chamber of CommerceSubject of a published Chamber case study on building a business through community engagement.
Read the case study → - Greater Arlington Chamber of Commerce
- Arlington Heritage Memorial Grounds Corporation
- Expertise.comAIM selected by Expertise.com's editorial team for its Arlington digital marketing and Fort Worth SEO lists.
See the Arlington list →
Arlington
Brig has lived and worked in Arlington throughout AIM's history, and the agency's community work is concentrated there. Through AIM he supports Leadership Arlington, Dental Health Arlington, Arlington Heritage Memorial Grounds, ShareFest Texas, Hand in Hand, the Boys & Girls Clubs, the Arlington Police Foundation, Sister Cities of Arlington, the Arlington Veterans Day Parade, The Travel and Sports Legacy Foundation, and the Texas Christkindl Market.
He and his wife Dawn have been married more than 36 years and have two adult children. A lifelong musician, Brig plays bass and sings in two active DFW bands, Deep Cover and Abbey Brown and the Sound.
