How ChatGPT Decides Which Businesses to Recommend
AI Search Visibility Series · Part 4 of 5211 min read The short answer ChatGPT recommends businesses by combining what its model learned in training with live web retrieval. When you ask for a local recommendation, it usually runs a web search, reads the pages it...
How Google AI Overviews Changed Search (and What It Means for Your Traffic)
AI Search Visibility Series · Part 3 of 5211 min read The short answer The Google AI Overviews impact is real but uneven: AI summaries now appear on a large share of searches, and when they do, fewer people click traditional results. Rankings alone no longer guarantee...
AEO vs. GEO vs. SEO: What Each One Means and Why You Need All Three
AI Search Visibility Series · Part 2 of 5211 min read The short answer SEO earns rankings in traditional search results. AEO (Answer Engine Optimization) shapes content so it can be lifted into a featured or spoken answer. GEO (Generative Engine Optimization) earns...