How ChatGPT Decides Which Businesses to Recommend
AI Search Visibility Series · Part 4 of 5211 min read The short answer ChatGPT recommends businesses by combining what its model learned in training with live web retrieval. When you ask for a local recommendation, it usually runs a web search, reads the pages it...
How Google AI Overviews Changed Search (and What It Means for Your Traffic)
AI Search Visibility Series · Part 3 of 5211 min read The short answer The Google AI Overviews impact is real but uneven: AI summaries now appear on a large share of searches, and when they do, fewer people click traditional results. Rankings alone no longer guarantee...
AEO vs. GEO vs. SEO: What Each One Means and Why You Need All Three
AI Search Visibility Series · Part 2 of 5211 min read The short answer SEO earns rankings in traditional search results. AEO (Answer Engine Optimization) shapes content so it can be lifted into a featured or spoken answer. GEO (Generative Engine Optimization) earns...
What Is AI Search Visibility? The New Metric Every Business Needs to Track
AI Search Visibility Series · Part 1 of 5211 min read The short answer AI search visibility is how often, and how favorably, your business is named, cited or recommended when someone asks ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Claude or Copilot a...
