Digital Marketing How-To Guides
Every strong online presence starts with the fundamentals. If you're just getting your business online, these short walkthroughs cover the building blocks — setting up the profiles and pages that help real customers, and increasingly AI search, find and recommend you.
Follow along at your own pace; each one is something you can do yourself in a few minutes. Prefer to have our team handle it — or ready to talk front-page and AI-search visibility? Give us a call at (817) 592-5586. Already an AIM client? Start with New Client Onboarding.
Google Business Profile
Your Google Business Profile is the most important local listing you own — it feeds Google Search, Maps, and AI Overviews. Set it up and verify it first.
Set upHow to create your Google Business Profile
VerifyVerify & set up your Google Business Profile
Team accessHow to add AIM as an owner of your Google Business Profile
ReviewsHow to get & reply to Google reviews
Stay activePost updates, offers & photos on your Google profile
Complete itAdd services & products to your Google profile
Reviews & Reputation
Reviews are one of the biggest factors in who customers call, and AI assistants read them too. Learn how to ask for more reviews and how to handle the bad ones.
Google reviewsGet more Google reviews
Negative reviewsRespond to a negative review
Be Found Beyond Google
Bing, Apple Maps and dozens of online directories feed search engines and AI assistants. Claim your listings and keep your details the same everywhere.
Bing & CopilotClaim your Bing Places listing
Apple MapsClaim your business on Apple Maps
ConsistencyKeep your business info consistent everywhere
DirectoriesClaim your Yelp, BBB and Nextdoor listings
Website Basics
Most visitors arrive on a phone, and slow sites lose customers. Check that your website loads quickly and works well on small screens.
Search ConsoleSet up Google Search Console
Speed & mobileCheck if your website is mobile-friendly and fast
Social Media Basics
Set up your Facebook, LinkedIn and Instagram business accounts the right way, and give your team access without sharing passwords.
FacebookCreate a Facebook Business Page
Team accessAdd someone to your Facebook Business Page
LinkedInCreate a LinkedIn Company Page
InstagramSwitch Instagram to a business account
How You Show Up in AI
More customers now ask ChatGPT, Gemini, Perplexity and Copilot who to call. See what these tools say about your business, and where they get their information.
